— ABOUT ME
DESIGNING WITH PURPOSE AND INTENTION
Specialising in work that looks considered, feels intentional, and holds up long after delivery.
— BACKGROUND
MY STORY
Raised in South Africa by French parents, I grew up between two cultures that shaped how I see the world. That mix fostered a curiosity and openness that continues to influence my work today.
Long before I knew design was a career, I was fascinated by visual communication, from album covers to retail packaging.
Originally pursuing architecture, I discovered Graphic Design at Vega School in Cape Town and immediately knew I'd found my path. Six years later, that passion remains unchanged.
— PHILOSOPHY
DESIGN APPROACH
Everything starts with why. Before opening a brief, I look at the strategy behind it: why this brand, why this moment, and why it matters to the user. Without that foundation, design is just decoration.
I believe design is far more powerful than most people realise. It shapes the products we use, the spaces we inhabit, and the decisions we make every day.
Everything around us has been designed with intention. As designers, we have the opportunity to influence how people feel, what they trust, and the choices they make. It's a responsibility I take seriously and approach with purpose.
— CAREER
EXPERIENCE
GRAPHIC DESIGNER
ENGAGE VIDEO GROUP
Developing cohesive brand systems and driving visual communication across all corporate business units and touchpoints.
DEC 2023 - PRESENT
DIGITAL DESIGNER
CATCH + RELEASE (EXCLUSIVE AGENCY TO RAIN)
Designed assets for web and app interfaces, conceptualised and designed posts for social media and assisted with crafting assets for campaigns.
JAN 2023 - DEC 2023
DESIGN INTERN
JANE SAYS DESIGN STUDIO
A bespoke design studio where I assisted in crafting a logo and packaging design for one of their clients.
DEC 2022
— STUDIES
EDUCATION
IIE BA in Graphic Design Degree
VEGA SCHOOL CAPE TOWN
2020 - 2022